Marketing Workshop

Top scholars from around the world present their work at the weekly marketing workshop.

Schedule

Mondays 3:10–4:30 p.m.

Location

Harper Center Room 3B
 

Spring 2008 Quarter

Date	Subject	Speaker	Week
04.07.2008	"Are All Managers Created Equal?"	Avi Goldfarb, U. of Toronto	1
04.14.2008	"Building Character": Effects of Lay Theories of Self-Control on the Selection of Products for Children"	Anirban Mukhopadhyay, U of Michigan	2
04.21.2008	"The (ill-fated) Pursuit of Enjoyment in Watching Televised Sports Events and other Competitions" (abstract) and "Indeterminacy and Live Television" (article)	Joachim Vosgerau, Carnegie Mellon	3
04.28.2008	"Interactional Fairness and Consumer Response: The Moderating Role of Relationship Norms" CANCELLED	Pankaj Aggarwal, U of Toronto	4
05.05.2008	"Great Expectations?! Assortment Size, Expectations and Satisfaction"	Kristin Diehl, U of Southern California	5
05.12.2008	"An Empirical Investigation of Private label Supply by National Label Producers" (paper) and Technical Appendix	Jack Chen, U of British Columbia	6
05.19.2008	"A Hybrid Discrete Choice Model of Differentiated Product Demand with an Application to PCs"	Minjae Song, U of Rochester	7
05.26.2008	Memorial Day Holiday		8
06.02.2008		Andres Muslaem, Duke	9
			10

Past Workshops

• Winter 2008
• Autumn 2007
• Spring 2007
• Winter 2007