Marketing Workshop
Organizers
Douglas Skinner and Suraj SrinivasanSchedule
Thursdays 1:30 – 2:50 p.m.Location
Room 3B| Date | Subject | Speaker | Week |
|---|---|---|---|
| Jan. 8, 2007 | Empirically Identifying the Value of Brand Alliance, An Application to Professional Team Sports | Yupin Yang Toronto |
1 |
| Jan. 15, 2007 | Learning and Acting Upon Customer Information:
An Empirical Investigation of Service Allocations with Offshore Centers Value of Learning and Acting Upon Customer Information |
Baohong Sun |
2 |
| Jan. 22, 2007 |
A Dynamic Model for Repayment Behaviors of New Customers in the Credit Card Market |
Inseong Song HKUST |
3 |
| Jan. 29, 2007 |
Heterogeneity and the Dynamics of Technology Adoption |
Catherine Tucker MIT Sloan |
4 |
| Feb. 5, 2007 | Faculty Meeting | 5 |
|
| Feb. 12, 2007 |
Recurring Goals: The Effect of Divisibility and Goal Attainment on Motivation |
Joe Nunes USC |
6 |
| Feb. 19, 2007 | The Costs and Benefits of Temptation in Consumer Choice | Klaus Wertenbroch INSEAD |
7 |
| Feb. 26, 2007 |
The Costs of Product Repositioning: the Case of Format Switching in the Radio Industry |
Andrew Sweeting Northwestern University |
8 |
| Mar. 5, 2007 | TBA | 9 |
|
| Mar. 12, 2007 | TBA | 10 |