Marketing Workshop
Top scholars from around the world present their work at the weekly marketing workshop.
Upcoming Workshops
Schedule: Mondays 3:10–4:30 p.m.
Location: Harper Center 3B
| Date | Subject | Speaker | Week |
|---|---|---|---|
| Mar. 26, 2007 | No Meeting | 1 |
|
| Apr. 2, 2007 | Topic: Choice in Sequence |
Uzma Khan, CMU | 2 |
| Apr. 9, 2007 |
Market Share Constraints and the Loss Function in Choice Based Conjoint Analysis |
Timothy Gilbride, Notre Dame | 3 |
| Apr. 16, 2007 | Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences | Darren Dahl, University of British Columbia | 4 |
| Apr. 23, 2007 |
Forward Buying Without Trade Promotions: Dynamic Channel Coordination |
Debu Purohit, Duke University | 5 |
Apr. 27, 2007 |
Heterogeneity and the Dynamics of Technology Adoption |
Catherine Tucker, MIT Sloan | 5 |
| Apr. 30, 2007 | Faculty Meeting | 6 |
|
| May 7, 2007 | Communication Strategy in a Matching Game Brand Value in Social Interaction |
Dmitri Kuksov, Washington University in St. Louis | 7 |
| May 14, 2007 | No Meeting | 8 |
|
| May 21, 2007 |
Regulating Risk and Risking Regulation: Health Risk Perceptions, Construal Levels, and Depletion Effects in Self-Regulation |
Nidhi Agrawal, Kellogg | 9 |
| May 28, 2007 | No Meeting (Memorial Day) | 10 |
|
| Jun. 4, 2007 | PhD Curriculum Paper Talks | 11 |
Past Workshops