Marketing Workshop
Top scholars from around the world present their work at the weekly marketing workshop.
Schedule
Mondays 3:10–4:30 p.m.
Location
Harper Center Room 3B
| Date |
Subject |
Speaker |
Week |
|---|
| 09.24.2007 |
Buying and Selling Traffic: The Internet as an Advertising Medium PDF |
Zsolt Katona, INSEAD |
1 |
| 10.01.2007 | The Effect of Context on Memory-based Judgments of Hedonic Experiences PDF |
Anastasiya Pocheptsova, Yale |
2 |
| 10.08.2007 | The Role of Quantity Commitment and Quantity Discounts in Vertical Channel Relationships: Theory and Evidence PDF |
Desmond (Ho-Fu) Lo, Michigan |
3 |
| 10.15.2007 |
Choosing with Crying Smiles and Laughing Tears: The Dual Effects of Mixed Emotions on Variety Seeking PDF |
Jiewen Hong, Northwestern |
4 |
| 10.22.2007 |
Coping in the Material World: Using Consumption to Repair and Protect Self-Worth PDF |
Amy Dalton, Duke |
5 |
| 10.29.2007 |
Industry Evolution with Endogenous Entry and Exit PDF |
Qiaowei Shen, Berkeley |
5 |
| 11.05.2007 |
The Dynamics of Competitive Drug Detailing PDF |
Qiang Liu, Cornell |
6 |
| 11.12.2007 |
The Impact of Product Line Extensions and Consumer Mindset on the Formation of Price Image PDF |
Ryan Hamilton, Northwestern |
7 |
| 11.19.2007 |
Disentangling Preferences, Inertia, and Learning in Brand Choice Models PDF |
Sangwoo Shin, Rochester |
8 |
| 11.26.2007 |
|
|
9 |
| 12.03.2007 |
|
|
10 |
| 12.10.2007 |
|
|
11 |
Past Workshops