Ayelet Fishbach Associate Professor of Behavioral Science and Neubauer Family Faculty Fellow Ph.D. Tel Aviv University, 2000 The University of Chicago, Graduate School of Business Center for Decision Research 5807 South Woodlawn Avenue Chicago, IL 60637 Email address: ayelet.fishbach@ChicagoGSB.edu Phone: 773.834.8673 Fax: 773.753.0556 Curriculum Vitae (PDF) Lab Photos

Research Areas

Social Cognition Motivation and Self-Control Affect and Emotion

Reasearch Interests

I am interested in the processes of self-regulation, specifically in the simultaneous pursuit of multiple goals. In most real-life situations, people hold and intend to pursue several concomitant goals (e.g., to enjoy various culinary delights while also wanting a slim figure, pursuing career objectives while also wanting to spend time with family and friends). Additionally, environmental cues, social opportunities and personal factors can activate these different and potentially inconsistent motivations. My ongoing research is set to explore the regulation of multiple goals in multiple goal systems. A primary focus of my research is on the processes of self-control. I am interested in how people protect their long-term goals from the influence of short-term motives or temptations. My research assumes that when short-term motives threaten the attainment of long-term goals, people proactively employ self-control strategies designed to offset the influence of short-term motives on their behavior. Self-control is often an intentional process of committing to long-term goals and eliminating tempting alternatives. However, self-control may also be an unconscious process. My research explores some of these deliberative and implicit self-control processes.

Selected Publications

SELECTED ARTICLES Myrseth, K. O., & Fishbach, A. & Trope, Y. (Forthcoming). Counteractive self-control: When making temptation available makes temptation less tempting. Psychological Science. Fishbach, A. & Zhang, Y. (2008). Together or apart: When goals and temptations complement versus compete. Journal of Personality and Social Psychology, 94,547-559. Koo, M., & Fishbach, A. (2008). Dynamics of Self-Regulation: How (Un)accomplished Goal Actions Affect Motivation. Journal of Personality and Social Psychology, 94,183-195. Fishbach, A., & Labroo, A. A. (2007). Be Better or Be Merry: How Mood Affects Self-Control. Journal of Personality and Social Psychology, 93, 158-173. Zhang, Y., Fishbach, A., & Dhar, R. W. (2007). When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice. Journal of Consumer Research, 34, 567 - 578. Zhang, Y., Fishbach, A., & Kruglanski, A. W. (2007). The Dilution Model: How Additional Goals Undermine the Perceived Instrumentality of a Shared Path. Journal of Personality and Social Psychology, 92, 389-401. Fishbach, A., Dhar , R., & Zhang, Y. (2006). Subgoals as Substitutes or Complements: The Role of Goal Accessibility. Journal of Personality and Social Psychology, 91,232–242. Fishbach, A., & Shah, J. Y. (2006). Self Control in Action: Implicit Dispositions toward Goals and Away from Temptations. Journal of Personality and Social Psychology, 90, 820-832. Fishbach, A., & Dhar, R. (2005). Goals as excuses or guides: The liberating effect of perceived goal progress on choice. Journal of Consumer Research, 32, 370-377. Fishbach, A., & Trope, Y. (2005). The Substitutability of External Control and Self-Control in Overcoming Temptation. Journal of Experimental Social Psychology, 41, 256-270. Fishbach, A., Shah, J. Y., & Kruglanski, A. W. (2004). Emotional Transfer in Goal Systems. Journal of Experimental Social Psychology, 40, 723-738. Fishbach, A., Friedman, R. S., & Kruglanski, A. W. (2003). Leading us not unto temptation: Momentary allurements elicit overriding goal activation. Journal of Personality and Social Psychology, 84, 296-309. Trope, Y., & Fishbach, A. (2000). Counteractive self-control in overcoming temptation. Journal of Personality and Social Psychology, 79, 493-506. SELECTED CHAPTERS Fishbach, A. & Converse, B. A., (in press). Walking the Line between Goals and Temptations: Asymmetric Effects of Counteractive Control. In R. R., Hassin, Y. Trope, & K. Ochsner (Eds.), self control in brain mind and society, Oxford University Press. Fishbach, A. & Zhang, Y., (in press). The Dynamics of Self-Regulation: When Goals Commit Versus Liberate. In M. Wänke (Ed.), The Social Psychology of Consumer Behavior (in the series Frontiers of Social Psychology), NY: Psychology Press. Fishbach, A. & Dhar, R., (2007).Dynamics of goal-based choice. In C. P. Haugtvedt, P. M. Herr & F. R. Kardes (Eds.), Handbook of Consumer Psychology, (pp. 611-637), NY: Psychology Press. Fishbach, A. & Trope, Y., (2007). Implicit and Explicit Mechanisms of Counteractive Self-Control. In J. Shah and W. Gardner (Eds.), Handbook of motivation science, (pp. 281-294), NY: Guilford. Fishbach, A. & & Ferguson, M. F. (2007). The Goal Construct in Social Psychology. In A. W. Kruglanski & T. E. Higgins (Eds.) Social Psychology: Handbook of Basic Principles. (pp. 490-515). NY: Guilford. Trope, Y., & Fishbach, A. (2005). Going Beyond the Motivation Given: Self-Control and Situational Control over Behavior. In R. R. Hassin, J. Uleman & J. A. Bargh (Eds.),The New Unconscious, (pp. 537-565), NY: Oxford University Press. Kruglanski, A.W., Shah, J.Y., Fishbach, A., Friedman, R. S., Chun, W. Y., & Sleeth- Keppler, D (2002). A theory of goal systems: Implications for social cognition, affect, and action. In M. Zanna (Ed.). Advances in experimental social psychology, 34, 331-376, New York: Academic Press.