Aparna Labroo Associate Professor of Marketing Ph.D. Cornell University, 2004 The University of Chicago, Graduate School of Business 5807 South Woodlawn Avenue Chicago, IL 60637 Email address: aparna.labroo@ChicagoGSB.edu Phone: 773.834.7115 Fax: 773.702.0458 Curriculum Vitae (DOC) PUBLICATIONS 1. Labroo, Aparna A., Ravi Dhar, and Norbert Schwarz (forthcoming), “Of Frowning Watches and Frog Wines: Semantic Priming and Visual Fluency,” Journal of Consumer Research. (DOC) 2. Fishbach, Ayelet and Aparna A. Labroo (forthcoming), “Be Better or Feel Better? How Mood Influences the Pursuit of Accessible Goals,” Journal of Personality and Social Psychology. DOC 3. Labroo Aparna A. and Suresh Ramanathan (2007), “The Influence of Experience and Sequence of Emotions on Ad Attitudes,” Journal of Consumer Research, 33(1). PDF 4. Labroo, Aparna A. and Angela Y. Lee (2006), “Between Two Brands: A Goal Fluency Account of Brand Evaluation,” Journal of Marketing Research, 43(3), 374-385. PDF 5. Lee, Angela Y. and Aparna A. Labroo (2004), “Effects of Conceptual and Perceptual Fluency on Brand Evaluation,” Journal of Marketing Research, 41(2), 151-165. PDF 6. Isen, Alice M., Aparna A. Labroo, and Paula Durlach (2004), “An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures,” Motivation and Emotion, 28(1), 43-63. PDF 7. Isen Alice M. and Aparna A. Labroo (2003), “Some ways in which positive affect facilitates decision making and judgment,” in Emerging Perspectives on Decision Research, eds. Sandra L. Schneider and James R. Shanteau, New York: Cambridge, 365-393. PDF Note: All articles are the sole copyright of the respective publishers. Materials are provided for educational use only.